- David A. Aaker , "Managing Brand Equity" , The Free Press , 1993
- David A. Aaker , "Building Strong Brands" , The Free Press , 1996
- David A. Aaker & Erich Joachimsthaler , "Brand Leadership" , The Free Press , 2000
- Al Ries & Jack Trout , "Positioning" , Mc Graw Hill , 1981
- Al Ries & Jack Trout , "Marketing Warfare" , Mc Graw Hill , 1986
- Al Ries & Jack Trout , "Bottom-up Marketing" , Mc Graw Hill , 1990
- Al Ries & Jack Trout , "22 Immutable Laws of Marketing" , Harper Business , 1993
- Charles Decker , "P&G 99" , Harper Collins , 1998
- Kevin Keller , "Strategic Brand Management" , Prentice Hall , 1997
- Jean Noel Kapfere , "Strategic Brand Management" , Free Press , 1994
- Lynn Upshaw , "The Masterbrand Mandate" , John Wiley , 2000
- Henry Assael , “Marketing” , The Dryden Press , 1990
- Claude Hopkins , “ Reklamcılık Yaşatım & Bilimsel Reklamcılık” , YKY , 1996
- Philip Kotler , “Marketing Management” , Prentice Hall , 1999
- Orhan Veli , “Bütün Şiirleri”
|
|